Regale Microwave Ovens forecasts 69% year-on-year growth in Microsave® cavity liners as demand from US restaurant chains rises and an exclusive North American distribution agreement with BEST Restaurant Equipment & Design, Inc. takes effect.
Regale Microwave Ovens forecasts sales of more than 9,000 Microsave® cavity liners in 2026, up 69% from 5,980 units in 2025, as the UK business accelerates expansion into North America.
The growth follows increasing demand from US restaurant chains and the signing in September 2026 of an exclusive North American distribution agreement with Columbus, Ohio-based BEST Restaurant Equipment & Design, Inc.
The partnership has developed directly from operator demand. BEST was initially approached by one of its restaurant chain customers looking for a way to purchase Microsave® liners in the USA. After working with Regale to import product specifically for the customer, interest followed from a second franchise group.
Through that process, BEST saw first-hand the operational benefits that have driven adoption of Microsave® – particularly the potential to reduce labour-intensive microwave cleaning and help minimise maintenance and repair costs.
Jim Hanson, Executive Chairman of the Board and co-founder of BEST Restaurant Equipment & Design, Inc., said: “BEST has become a real believer in Microsave because of how enthusiastic our customers are about it. We initially became involved because a restaurant chain customer was looking for a way to purchase the liners, but as we learned more about the product, the benefits made total sense.
“For operators, the savings are two-fold – labour spent cleaning microwave ovens and maintenance and repair costs. Microsave helps keep the cooking cavity clean and the liner itself is easy to remove and clean.
“There are relatively few genuinely innovative products that generate this kind of response in the foodservice market. Once operators see Microsave, understand what it does and the benefits it can deliver, they become believers too.”
Jim Hanson, Executive Chairman, BEST Restaurant Equipment & Design, Inc.
From customer demand to wider North American distribution
BEST specialises in supporting restaurant chains throughout the USA, providing foodservice equipment, design, smallwares and distribution services. With commercial microwaves in daily use across many of its customers’ operations, Hanson believes there is significant potential to introduce Microsave® to a much wider market.
The first 40ft shipping container, carrying 1,848 Papaya Microsave® Gen:2 liners, was shipped to BEST in January 2026, with the entire shipment destined for its restaurant chain customer. Interest from a second US franchise group subsequently generated an order for a further 20ft container, reinforcing BEST’s confidence in the wider market potential and helping prompt the decision to stock Microsave® and seek a distribution agreement with Regale.
Another 40ft shipping container, containing a further 1,848 CPS23 universal liners, is due to leave the UK by the end of September. Under the new agreement, BEST becomes Regale’s exclusive distributor for Microsave® across North America, with Regale referring enquiries from the territory to BEST.
Papaya Microsave® Gen:2 is the next generation of the company’s commercial microwave cavity liner. Made from a robust 100% recyclable material, it offers the same trusted protection as the Original range liner while being up to 20% more cost-effective. Its bold Papaya finish makes the Gen:2 liner instantly recognisable.
Hanson added: “BEST is committed to the product and to introducing Microsave to restaurants throughout the USA. Our focus is restaurant chains, and most have at least one, and often several, microwave ovens being used in daily food preparation.
“I believe that as BEST introduces Microsave to more chain restaurants, visibility of the product will increase and bring new customers to BEST. I also expect other distribution outlets will want to purchase Microsave for their own customers. As the market develops, there is potential to establish sub-distributors, with BEST and Regale working together to broaden availability across North America.”
Protecting one of the commercial kitchen’s hardest-working appliances
Developed by Regale Microwave Ovens, Microsave® cavity liners are designed specifically to protect the internal cavity of commercial microwave ovens from grease, food particles, spills and splatter.
The removable liners help reduce time-intensive cleaning while protecting components including ceiling and base plates and light covers from food debris that can contribute to damage and costly repairs. Liners can be removed for cleaning before being returned to the microwave, providing operators with a simple way to protect equipment in high-use commercial kitchens.
Microsave® technology is protected by patents covering both the liner design and manufacturing process across key international markets, including Europe, the USA and Canada.
Iain Phillips, Managing Director of Regale Microwave Ovens Ltd, said: “Microsave is a key profit pillar for Regale, so developing the North American market represents a significant step forward in our growth plans.
“The scale of the opportunity is considerable. We estimate the potential North American market to be at least 20 times the size of our UK target audience, while Microsave liners are compatible with widely used US commercial microwave brands including Amana and Menumaster.
“Most importantly, this agreement has developed from genuine operator demand. BEST’s customers were actively looking for Microsave before the distribution agreement existed. Having seen for themselves the savings the liners can offer in cleaning labour and microwave maintenance, BEST recognised the opportunity to take the product to a much wider audience.”
Iain Phillips, Managing Director, Regale Microwave Ovens Ltd
For more information about Microsave® liners, visit microsave.co.uk/liners.
About BEST Restaurant Equipment & Design, Inc.
Based in Columbus, Ohio, BEST Restaurant Equipment & Design, Inc. provides foodservice equipment, kitchen design, smallwares and distribution services, with particular expertise in supporting restaurant chains. The employee-owned business provides services including equipment specification and installation, kitchen design, smallwares programmes, logistics management, staging and distribution. For more information visit bestrestaurant.com.